Experience and Examples

Social Media Strategy

"The distance between your dreams and reality is called action."

October 2020-Present

Social Media Manager- Twin Mission Tutoring & Child Care Services, LLC.

·       Performing research on audience preferences.

·       Designing and implementing social media strategy to align with business goals.

·       Generating, editing, publishing, and sharing engaging content daily.

Communicating with followers, responding to inquiries in a timely manner

May 2020-Present

Change Agent, Voice Our Power

·    Generate, edit, publish and share content that builds meaningful connections and encourages community members to take action.
·    Build and execute social media strategy through platform determination and audience identification.
·    Continuously improve by capturing and analyzing the appropriate social data and insights, then acting on the information.
·    Coordinate with Founder/CEO Shiquita Yarbrough to create racial education training sessions for Voice Our Power retreats.

May 2018-December 2019

Communications Graduate Assistant

·    Organically grew Enrollment Services social media following from 0 to approximately 700 on Instagram and Twitter.
·    Served on Search Committee with senior management for Recruitment and Orientation Communications Coordinator.
·    Developed policies and procedures for tele-counseling department; interviewed and trained students to perform all tele-counseling functions.
·    Developed creative, timely, and high-quality marketing materials for current and prospective students across digital and print platforms.
·    Used Hobsons Retain Constituent Relationship Management (CRM) to implement approved communication plan and report analytics.

January 2018-May 2018

Marketing and PR Intern

·    Used various applications to track follower count and interactions then develop a plan to improve following base.
·    Wrote and promoted relevant blog posts and created a new design for school website.
·    Created and executed marketing plans to ensure a consistent social media presence.
·    Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning.

March 2017-May 2018

Social Media Coordinator

·    Managed University of Memphis Enrollment Services social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
·    Created content that promoted audience interactions; increased audience presence by approximately 1,000 followers and encouraged audience participation.
·    Completed credit evaluations for transfer students with prior credit and analyzed both freshmen and transfer applications to the university.

December 2016-May 2018

Marketing and PR Chair

·    Controlled social media on four platforms targeted towards members, alumnae, parents, and future members increased consistent follower interaction.
·    Represented the chapter at sorority and university functions.
·    Established long-term objectives and implemented ways to achieve them.
·    Lead marketing committee to improve social media presence and ensure consistency and relevance in posts.
·    Used Hootsuite social media planning platform to plan future posts and monitor the success for each post.
·    Designed social media and other content including monthly newsletters and promotional flyers.
·    Maintained cooperative relationship with representatives of other organizations and various campus leaders.

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